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What’s Next In Fragrance for 2013?

Seven Scent predicts key scent stories for later this year.

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By: TOM BRANNA

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As the fashion world reflects on London Fashion Week, Seven Scent, a stand-alone business launched by PZ Cussons, revealed its forecast for the key trends influencing next year’s autumn-winter fragrance collections. “This season always encourages more intense, heavier, longer lasting fragrances to evoke a feeling of warmth and comfort during the colder months. These traditional notes will still be evidence but we have identified a number of creative fragrance accords which are growing i...

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